It was a Sunday. At a college basketball game. And the frenzy that ensued wasn’t focused on the President of the United States. Nor the First Lady. Rather, their 12-year-old daughter’s amazing sweater.
The sweater basically sent the internet into a tailspin. It sold out, and it sold out quickly.
It even led to further speculation about later pop-art sweaters.
Lucky for pretty much everybody, Asos responded to restocking demands, and said they’d get more in this month. What the internet wants, the internet gets.