An interview has resurfaced with Mike Jeffries, CEO of Abercrombie & Fitch. The quotes are making the rounds on the internet because of Jeffries’ attitude (quote from Business Insider):
“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.”
A lot of people are calling Jeffries a fat-shamer, others (like myself) just think he’s an idiot. Isn’t it just a bad business idea in general to not offer sizes bigger than a large, or jeans in a size 10? Jeffries may think he’s being exclusionary, but in reality, he’s pushing away “the cool and popular kids” who care about how a company treats people.