After CEO Mike Jeffries touted his brand’s “exclusion” with pride, Abercrombie & Fitch is making some changes. Until recently, the brand only offered up to size large for shirts and size 10 for pants (for women). They announced they’ll branch into making plus size clothes for women, reports CNN Money. But, this could create some problems.
-The brand is already pretty damaged by the comments Jeffries has made.
-Abercrombie & Fitch hasn’t done well for the past few years anyway.
–Social media buzz surrounding the controversy has brought more attention to the brand, but it’s all negative.
Could the shift to plus-size offerings be too little, too late?