Chris Broussard: The Multimedia Journalist

Chris BroussardChris Broussard is a multimedia journalist for ESPN that covers anything related to NBA news. Broussard was born in Baton Rouge Louisiana and graduated from Oberlin College in 1990 with a bachelor’s degree in English. Broussard from 1994 to 1998 covered the Cleveland Cavaliers, and the University of Akron for a year for the Akron Beacon-Journal Broussard then spent 6 years writing on the New York Knicks from 1998-2004.







Screen Shot 2014-04-08 at 9.12.32 AMThis is article about the Miami Heat has a few factors about it that lead it to being a good example of

multimedia journalism. The first aspect that makes this multimedia is that this is an article published online. This article also has embedded links to prominent people and teams involved in the article so the reader can get more information if needed. For example, The Miami Heat organization, their coach Erik Spoelstra, and player Lebron James have their own individual links to their names to give more information about them to readers.  Lastly, the article has a section at the bottom of the web page for comments from readers.



This article is synonymous with the last one. It features to prominent peopleScreen Shot 2014-04-08 at 9.12.13 AM and organizations relating to the article. It also has a link to the secondary writer of the article listed as well. It has a comment section for readers as well.





This article about Jeremy Lin has all of the same multimedia aspects listed in the last two articles. Screen Shot 2014-04-08 at 9.12.07 AMThe only difference in this article is that Broussard finally uses pictures to help articulate the story. It uses a picture of the primary subject Jeremy Lin, and also of his replacement Raymond Felton.





Screen Shot 2014-04-08 at 9.09.53 AMThis article is about NBA player Brandon Jennings and the supposed rift he had with his former team. There is a profile picture of Jennings used in the article. The article also has 133 comments from readers.





Screen Shot 2014-04-08 at 9.12.39 AMMany hyperlinks were used, but more visuals were used. Underneath the photo of Tracy McGrady they make his comments big and bold so that they will stand out to the reader.






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A picture of Doc Rivers coaching is used in this article with many hyperlinks used. There is a graph to the left showing how Doc Rivers is one of five longest tenured coaches that was currently coaching at that time.




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Many hyperlinks are used in this article. There also is a lot of numbers used to describe how the trade of the players will work financially for the teams involved. There isn’t a photo used in this article.





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The photo used of Dwight Howard isn’t really that good since it’s a simple profile picture. Hyperlinks are used again in this article. On the right of the article it shows a graph of how Howard’s production has declined in the last few years.





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A great photo of boy subjects start the article. Joakim Noah and Carmelo Anthony are pictured going against one another near the rim. The story speaks of how Noah wants Anthony to join his team next year, instead of going against him in the future outside of practice. There also is a radio clip to the bottom right of the article where Broussard discusses Anthony possibly joining the Chicago Bulls. Hyperlinks are also here as well.




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This article starts off with a great picture of the subject, Iman Shumpert. The photo is bright, big and detailed. But after that it just simply links player names and the Los Angeles Clippers organization. Other an those two things I just listed, there isn’t much else different or eye popping about it.





Broussard is a great example of a multimedia journalist for various reasons. The first reason being that he is an excellent journalist in my opinion. There have been so many times where his articles about the New York Knicks were very in depth. He would write about internal situations fights or disagreements within the team that many. Chris Broussard uses a combination of known and unknown sources. He, just like “Deepthroat” has to do this in order to get many players and team executives to talk about things that they want the public to know without facing the backlash they can receive from the team or public.

I also believe that journalists at times have to stand by their opinion if they truly are telling how they feel. Broussard displayed backbone and gained even more respect from me last summer when he was asked his opinion about Jason Collins admitting that he was gay. Broussard was live on television having the discussion with an openly gay journalist L.Z. Granderson, who he is also a friend with and told the world that he doesn’t hate homosexuals; just that he simply believes it is a sin. “I’m a Christian. I don’t agree with homosexuality, I think it’s a sin, as I think all sex outside of marriage between a man and a woman is,” said Broussard. In my opinion for him to stand his ground and say what he meant and believed was amazing. I say this because I never see people in the media that are employed to a company like ESPN that will say that in this sort of pro-gay society that we live in. Usually in today’s society if you say anything against or not in agreement with being homosexual you are described as homophobic. ESPN apologized for Chris Broussard statements, but Chris Broussard didn’t because he didn’t assault Collins’ character, simply that he didn’t agree with being a homosexual not that he hated him.

Broussard like many of his co-workers on ESPN write for the blog called Truehoop on ESPN’s website. On these posts he uses various photos of the main topic and several sources to backup his article. He constantly uses various links to help those who might not know the person or organization to give the reader more details and even an image or logo.

Broussard is also constantly on television and radio broadcasts throughout the week. He is usually seen on Sportscenter, First Take, NBA Countdown and other ESPN related programs. He will at times give his option on the issue of the day, but normally just gives the facts about what is going on in the NBA and for college prospects. There are even times that he will actually be at the games giving pre-game, halftime and post-game interviews. He usually is on the radio maybe just a few times a week doing the exact same thing he does on television.

Another reason as to why he is a good multimedia journalist how he has adjusted to the changes in technology with how he uses his smartphone. Broussard uses his smartphone phone to stay up to date with his facts and news. In the summer of 2010 Lebron James, Dwayne Wade, Chris Bosh, Amare Stoudemire, Carlos Boozer and others became free agents. Broussard was constantly using his phone to text players about what team they had decided to go to. On one occasion while he was on ESPN he was reading information about where a certain player right from his cell phone. Not only did he use his phone to receive information from players and agents, he even used it to post the information to people in the Twitter and Facebook universe. He usually doesn’t respond to people on his Facebook and Twitter accounts that he doesn’t know for the fact that ugly arguments can occur with the public, which could make him or the ESPN look back.

The fact that he uses his smartphone, writes articles with photos that go online and is on television on a consistent basis help him become a great multimedia journalist in my opinion.


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